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MOONBUG APPOINTS THE POINT.1888 AS ITS MASTER LICENSING AGENCY ACROSS EMEA

MOONBUG APPOINTS THE POINT.1888 AS ITS MASTER LICENSING AGENCY ACROSS EMEA

Moonbug, a global entertainment company that develops and distributes values-based content for kids, has announced a new licensing partnership with next-generation brand licensing agency, The Point.1888. With this appointment, The Point.1888 will capitaliseon the fast-growing popularity and awareness of Moonbug’s portfolio, including CoComelonBlippi, My Magic Pet Morphle, ARPO, Supa Strikas and T-Rex Ranch, to provide a streamlined consumer products roll out across EMEA, with the ambition of owning evergreen retail space.

“As our audience continues to grow, we remain focused on widening consumer engagement touchpoints at a global level, and part of that is having a trusted partner in EMEA,” said Simon Philips, Moonbug. “We’re confident in The Point.1888 and look forward to seeing what we can achieve together.” 

Collectively, Mooonbug receives 7+ billion monthly views, and will now operate the largest network of kids channels on YouTube, encompassing 235 million subscribers, and its beloved kids’ brands are available on over 100 platforms globally, including major on-demand streaming services such as Netflix, Apple TV, Sky and Hulu.

Will Stewart, Founder and Managing Director at The Point.1888, said, “We are so excited to get started on this. It is not often that you find a unique digital IP partner like Moonbug that is ahead of the crowd producing safe and fun content, with such speed that appeals to all the family, every gender and all our diverse nations. The stats speak for themselves proving the success across all the properties and really offer endless opportunities for this licensing programme.”

The Point.1888’s retail-first brand extension model has been one of the biggest drivers of the agency’s growth in the last 12 months. Its team, headed up by Commercial Director Bethan Garton is rapidly expanding and is currently made up of 19 industry professionals with vast and relevant experience having previously worked with other big brands such as the Gruffalo, Star Wars, LOL Surprise, Marvel, Clangers, Mr Men, Noddy and Sesame Street. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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