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Moomin Characters and Rights & Brands Announce Expansion to Cover the Southeast Asia Markets

Moomin Characters and Rights & Brands Announce Expansion to Cover the Southeast Asia Markets

Moomin Characters, copyright owner of the beloved Finnish brand Moomin, and Rights & Brands (R&B), global master licensee of The Moomins, announce an exciting expansion of their partnership with Rights & Brands Asia (RBA). Following RBA’s proven success in Greater China, the company has been granted the exclusive right to represent the iconic Moomin brand in Southeast Asia.The Moomins, created by Finnish author and artist Tove Jansson, have captivated audiences worldwide with their heartwarming stories and timeless charm. With a rich heritage spanning over seven decades, the Moomin brand has become a global phenomenon, resonating with fans of all ages.

“It is our great pleasure to appoint Rights & Brands Asia, enabling them to replicate their success in Greater China across Southeast Asia,“ says Roleff Kråkström, CEO of R&B and Moomin Characters. “With their strong representatives within merchandising, literature, content development and digital expertise, RBA will be able to further develop the Moomin brand, and engage more deeply with consumers in Thailand, Singapore, Malaysia and other markets within Southeast Asia.”RBA’s exceptional track record in building quality licensing programs makes them the ideal partner to further extend the reach of the Moomin brand in Southeast Asia. With their deep understanding of local market dynamics and extensive network of partners, RBA is well-positioned to introduce a wide range of Moomin-inspired products and experiences to fans across the region.”We are thrilled to expand our collaboration with Moomin Characters and R&B, to become their exclusive licensing representative in Southeast Asia,” said Bianca Lee, CEO of RBA. “The Moomin brand has a strong and dedicated fan base in this region, and we are committed to delivering high-quality licensed products and immersive experiences that will delight Moomin enthusiasts.”The partnership between RBA, Moomin Characters and R&B reinforces their shared commitment to bringing joy, imagination, and positivity to fans through innovative licensing initiatives. Together, they aim to bring The Moomins closer to the daily lives of both existing fans and new audiences alike.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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