Merchantwise announces two Major Acquisitions

Merchantwise Group has announced it has acquired award-winning data, creative and performance marketing agency, Jaywing, and digital product and UX specialist, Frank Digital, accelerating its strategic plan to become a top five independent marketing and media agency.

The acquisition of Jaywing and Frank Digital is Merchantwise Group’s second major purchase in 2025, third in the past three years, and marks the largest and most transformative to date, doubling the size and scale of the business.Backed by Sydney-based private equity firm Parc Capital, the group has delivered over 30% revenue growth annually for five consecutive years, and is actively pursuing acquisitions to drive future expansion in Australia and internationally.The addition of Jaywing and Frank Digital extends the group’s capabilities across AI-powered media, data strategy, performance marketing, UX/UI, and digital product development, managing over $110 million in client media spend and overseeing licensing and consumer products programs that generate over $500 million in retail sales annually.

Alan Schauder, Group CEO of Merchantwise Group, said: “This is a transformative moment for our group. Jaywing and Frank Digital are powerhouse agencies that work with major Australian and global brands. By bringing them into the Merchantwise Group, we’re combining data, creativity, media and technology to deliver full-funnel solutions for some of the world’s most exciting brands. We’re now operating at a whole new level of scale, capability and impact and there is more to come.”

Tom Geekie, CEO of Jaywing and Frank Digital, added: “We’re incredibly proud of the business we’ve built in Australia over the past decade. Jaywing and Frank Digital have grown into highly respected, award-winning agencies in their own right. Merchantwise Group is the perfect new home to take this next step, as they share our passion for creativity, data and innovation. It will bring immediate benefit for our clients as we welcome an award winning social content, strategy and influencer team, a technical performance media team and additional creative resources. The backing of Merchantwise and Parc will also accelerate our AI journey, as we scale and invest in this space as a strategic priority.With their backing, the team is poised to unlock even greater growth and impact for our clients.”