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Matalan Partners with NSPCC and Acamar

Matalan Partners with NSPCC and Acamar

Matalan, the leading omnichannel fashion and home retailer, partners

with the NSPCC and Acamar Films to release a limited-edi>on children’s Bing t-shirt ahead of

Childhood Day on Friday 7th June 2024.

100% of the profits from every purchase of the t-shirt will go directly towards suppor>ng the NSPCC’s

vital services, ensuring that children across the UK are safe, listened to and supported.

The limited-edi>on NSPCC Kids White Childhood Day T-shirt is now available online at

and in stores from 5th June. Available in sizes 1-5 years and priced from Åí6. Sales will help to raise

vital funds for the charity with 100% of the profits going directly to the NSPCC.

Matalan has worked in partnership with children’s charity NSPCC since 2004, already raising over Åí20

million for the charity through various fundraising events. As well as suppor>ng families, children and

communi>es, funds will also ensure NSPCC are able to answer over 15,000 calls for help to Childline,

meaning there’s someone to listen, no matter what a child’s worry is.

Jo Whi0ield, CEO of Matalan said: “Today, in partnership with the NSPCC and Acamar Films, we are

delighted to be launching the Bing t-shirt ahead of Childhood Day on 7th June. Here at Matalan, we

are incredibly proud of our longstanding rela>onship with the NSPCC over the last 20 years and we

are extremely grateful to all our customers who con>nue to support and help raise vital funds for this

fantas>c cause.”

Ka:e Rollings, Chief Licensing Officer of Acamar Films said: “Bing stories provide the emo>onal and

social developmental tools to equip young children in ge]ng ready for life. Childhood Day is an

incredible way to come together and celebrate all children. We are thrilled that Bing is part of this

initiarve with Matalan and the NSPCC which will help make a difference in children’s lives across the


Jo Burton, Partnerships Manager at the NSPCC said: “Bing is such a beloved character on children’s

television, and we’re delighted to see him on this brilliant t-shirt. The support of Matalan and Acamar

Films in sharing this limited-edi>on t-shirt for Childhood Day this year is hugely important, as funds

raised will help NSPCC services like Childline across the country.

“On average, a child contacts our Childline service every 45 seconds, and while that’s completely free

to the child who needs support, it costs Åí4 for our counsellors to pick up and offer their help to

children whenever they need it. We’re hugely grateful to Matalan, Acamar, Bing and everyone who

will be taking part in Childhood Day this year. Whether you’re able to buy one of these great t-shirts,

fundraise, donate or volunteer to help this Childhood Day, it all makes a difference and helps us help

children in Merseyside and across the UK.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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