Magic Light Pictures Reveals Back to School Range for The Gruffalo

As the summer holidays draw to a close, BAFTA-winning and Oscar-nominated production company Magic Light Pictures has announced a charming new collection of The Gruffalo-themed back-to-school products from a selection of licensees, which have launched at retail, just in time for the start of the Autumn 25 term.

Perfect for pre-school and primary-aged children, the new products include back packs, lunch bags, water bottles, snacks and colouring books based on Julia Donaldson and Axel Scheffler’s classic character, for little learners to show off on their first day of the new term. 

The new ranges include backpacks from Brands International for Next, which will accommodate all a new student’s needs, and lunch bags and water battles from DMC for John Lewis, which will bring practicality and fun to little lunchtimes.  With lunch bags needing to be filled, Organix have launched two delicious new additions to their toddler snack range – Purple Prickles Blackcurrant Fruit Bars and Gruffalo Crumble Apple Soft Oaty Bars. And for milk drinkers, Arla has introduced a Gruffalo-inspired Little Big Drink (250ml) to its collection.

Meanwhile a partnership between Crayola and Centum Books will see special co-branded arts and craft packs, crayons and colouring books on shelves before the return to class.

“We’re delighted to bring the magic of The Gruffalo into everyday school life,” said Aidan Taylor-Gooby, Licensing Director at Magic Light Pictures. “With bold illustrations, practical designs, and sustainable materials across many of our items, the new products offer families a fun and trusted way to prepare for the new term to help little ones step into their new educational adventure with style and confidence.”