Crayola and Well Woven Create Rugs that Celebrate Artistic Expression and Kindness
Creativity icon Crayola and home decor company Well Woven have partnered to create a new licensed collection of rugs that celebrate color, creativity, and kindness. The rug collection includes a mix of abstract patterns and playful, illustrative designs, some featuring universal messages of positivity and empathy such as “Color the World with Kindness” and “Kind to the Core.”
For 120 years Crayola has provided generations of families with creative tools and activities to unleash their imaginations. “Our exciting collaboration with Well Woven now gives anyone who enjoys the expressive possibilities of Crayola the opportunity to cover their spaces with colorful, uplifting rugs in the colors found in a box of Crayola crayons,” said April Heeren, Crayola general manager for domestic outbound licensing. “The new collection also features phrases from Crayola’s Colors of Kindness line to inspire happy thoughts, encourage positive interactions, and motivate acts of kindness and compassion.”
The vibrant hues and positive messages on the rugs fit with Well Woven, a brand known for beautiful, durable, and affordable rugs loved by families and teachers since 2014. “We are overjoyed to bring this project to life,” says Adem Ogunc, founder and CEO of Well Woven, “and to inspire children, classrooms, and families to live with color, fun, and joy. This collection is a testament to the power of creativity and imagination, and we can’t wait to see the joy it brings to homes, playrooms, and schools.”
The rugs can be purchased from e-commerce shops where Well Woven rugs are sold, including Amazon.com, Wellwoven.com, Walmart.com, Wayfair.com, Target.com, and Overstock.com.