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Licensing International Announces Multi-Year Partnership with The Insights Family

Licensing International Announces Multi-Year Partnership with The Insights Family

Licensing International and The Insights Family have announced a multi-year partnership that will launch a series of collaborative initiatives to help inform the licensing industry as well as provide Licensing International members with exclusive content focused on identifying consumer behavior within the “Kid Economy.”

The Insights Family, the global leader in kids, parents, and family market research and intelligence, provides organizations with real-time, independent data to help clients understand and define their audiences using their proprietary data, data science, and machine learning algorithms through their groundbreaking real-time portal.

Research into the attitudes, behaviors, and consumption patterns of these audiences will enable Licensing International to identify and share relevant trends across categories to its members. Real-time data will be pulled from 22 countries across six continents through the following services:

  • Kids Insightssurveys 7,780 children aged 3-18 each week or 469,000 a year
  • Parents Insightssurveys more than 3,800 parents of children aged 1-16 each week or 228,000 a year

“With a significant number of member companies servings kids and families, our partnership with The Insights Family will deliver best-in-class research to help them better reach and connect with consumers,” said Maura Regan, President, Licensing International. 

Nick Richardson, Founder & CEO of The Insights Family comments, “We are delighted to have partnered with Licensing International. Since we launched in 2017 we have made it our mission to set a new standard in market intelligence for the licensing industry and this partnership will enable us to demonstrate our support to the industry and how we can help licensors, licensees and retailers drive ROI, maximize opportunities and mitigate risks.”

Licensing International members will receive access to this exclusive content through several formats including joint participation at events like Licensing Expo and Brand Licensing Europe, white papers, webinars, ongoing educational programs, and a global annual report.

Further details on these exclusive content offerings will be available at a later date.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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