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Licensing Essentials Course Set for June 17-18

Licensing Essentials Course Set for June 17-18

Licensing International, the global trade association for the $290+ billion brand licensing industry, announced today that the annual Licensing Essentials Course will be held virtually on June 17-18, 2021 from 2:00 to 5:00pm BST each day. Designed as a crash course in all aspects of brand licensing, the Licensing Essentials Course is targeted to all brand licensing professionals, with a focus on retail executives, as well as other professionals looking to break into or expand their profile in the licensing community.

The Licensing Essentials Course program will offer more than ten workshops, panel discussions, seminars, and Q&A sessions with all sessions available on-demand following the event. The two day Licensing Essentials Course costs £99 (€119/$139) for Licensing International members and £149 (€219/$259) for non-members. Registration is now open at

The course will provide attendees with an introduction to the brand licensing business, explore key consumer trends, and present real-world case studies from retail and licensing thought leaders. Current sessions include:

The Basics of Licensing
Terminology and mechanics of a licensing journey

Licensing Agreements & the Brexit Effect for Non-Lawyers
Understanding the document and how to address counterfeit products

Why the Licensing Agent?
The Role and obligations of an agent

It’s All in the Look, Style Guide Essentials
Developing a guide and bringing a brand to life

Let’s Get Busy, Manufacturing Licensed Products
The process and timelines for creating licensed products

Customer Attraction
How licensing comes alive in a retail environment

It’s All in the Game
Case studying Sega’s Sonic the Hedgehog against key gaming data

Sports Licensing
Bringing excitement from the field to the store

Book Worms
Leveraging events to build licensing programs

Making It Work at Retail
What retailers look for in licensed programs

Senior executives from industry-leading licensors, retailers, agents, manufacturers, and consultants will lead the Licensing Essentials Course sessions including:

Mel Beer – Licensing Director, Amscan

Susan Bolsover – Licensing & Consumer Products Director, Penguin Ventures

Dave Collins – Managing Director, PowerStation Studios

Rob Corney – Managing Director, Bulldog Licensing

Paul Ellis – Head of Licensing & Retail, Team GB

Elliot Matthews – Managing Director, Poetic Gem

Denise Penn – Director, Business Development, Octane5

Julia Redmond – Owner, Buyers Eye

Jason Rice – Director of Brand Licensing, Sega

Katie Rollings – SVP Licensing, eOne-Hasbro

Graham Saltmarsh – UK Managing Director, Licensing International

Helen Webster – Licensing Director, Golden Goose

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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