Laura Ashley Partners with Scentifolia to Bring Hand-Cut Garden Roses to Homes
Laura Ashleys announces its partnership with Scentifolia, a leading provider of farm-to-door fresh-cut flowers and garden roses.
Inspired by English garden roses and Laura Ashley’s signature colour palette, the collection of Laura Ashley Fresh Cut Flowers will include an exclusive variety of garden rose bouquets and sprays. The heritage brand’s iconic prints inspire the delicate curation of blooms in each floral arrangement and capture the harmonious hues echoed in Laura Ashley’s designs.
The partnership brings the new line of Laura Ashley Flowers directly to the consumer and is available on Amazon and at lauraashleyflowers.us. In addition, a selection of fresh floral arrangements will be available to upper-tier supermarket stores across the country, offering customers the opportunity to bring home a unique floral bouquet in retailers where they shop every day.
Scentfolia is a boutique grower specializing in nostalgic, romantic, fresh-cut garden roses. The garden roses are hand-cut, hand-graded, and hand-packed by caring rose experts and can be shipped straight from the farm to customers.
“We are thrilled to partner with Scentifolia to bring this new line of fresh florals to our customers,” says Carolyn D’Angelo, Senior Managing Director of Gordon Brothers Brands and President of Laura Ashley Global. “Laura Ashley customers have long embraced our traditional values and commitment to quality and originality, and we believe that Scentifolia shares that same commitment.”
“Laura Ashley’s 70 years of design excellence and the extensive archive of floral prints serve as our inspiration for the bouquet collection,” says Sergio Cadena Founder of Scentifolia. “As one of the world’s best-loved home and lifestyle brands, customers will appreciate how we have brought the rich heritage to life in a fresh garden rose bouquet to be enjoyed.”