Just Play Appoints Sara Taylor as Senior Vice President of Sales, EMEA

Just Play announces the appointment of Sara Taylor as Senior Vice President of Sales, EMEA, effective immediately. In her new role, Taylor will report to Chief Operating Officer Jerry Goldsmith and will lead Just Play’s commercial strategies and sales operations across Europe, the Middle East, and Africa. 

Taylor comes to Just Play with more than 30 years of experience in the global toy industry, most recently as Senior Vice President at MGA Entertainment, where she oversaw the company’s operations in the UK, Ireland, France, Italy and Spain. She has also held senior leadership roles at Mattel, Spin Master, and Funrise.  

“Just Play has a great portfolio of brands and products, and I am honored to have the opportunity to work with them,” said Taylor. “I’m thrilled to join the team to continue building on the success they’ve had across the region.”

“The appointment of Sara is key to accelerating our growth across the EMEA region, bringing localized leadership to further strengthen our market position,” said Goldsmith. “She is a proven leader with a strong track record of success and will be an excellent addition to our leadership team.”