Happy Ink Launches New Property

Happy Ink – the company behind the successful Hamsta World brand – has unveiled a new preschool property called ‘Cute Little Club’.

Designed by Dutch creator Saskia Keiser, who is known for her minimalistic designs, the brand introduces 10 characters, each ’embracing their imperfections as a unique blessing’.

The brand will take its first step into the market with a series of books and animated videos, kicking off with the magical mouse Suzy Plum, who was inspired by the author’s daughter Suzy.