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Garena Free Fire at Licensing Expo

Garena Free Fire at Licensing Expo

Garena Free Fire will be at Licensing Expo 2024, which will take place at the Mandalay Bay Convention Center in Las Vegas, from May 21 to 23. Following a successful run at last year’s exhibition, the world’s most downloaded mobile battle royale will once again take the stage to showcase physical samples of its ever-growing IP-licensed product portfolio. 

Booth visitors can explore Free Fire IP collaborations, spanning across consumer products, worldview content, esports sponsorships, and location-based entertainment. To top it off, business partners at the Expo this week can find out more about how they can participate in the recently announced Free Fire anime adaptation, which will be jointly produced by Garena and KADOKAWA CORPORATION.

Free Fire IP Licensing Collaborations

Over the past years, Free Fire has teamed up with established brands spanning various categories including fast-moving consumer goods, apparel and accessories, consumer electronics, cosmetics, and stationery. These strategic collaborations have allowed Free Fire to broaden its reach and offer fans a diverse range of limited edition products.

Recent collaborations include, but are not limited to: Gillette (Personal Care), PUMA (Apparel), New Era (Apparel), Maybelline New York (Cosmetics), Infinix (Electronics), Burger King (Food & Beverage), KFC (Food & Beverage), Ovaltine (Food & Beverage), Pringles (Food), Trident (Food), Beast Kingdom (Toys & Collectibles), and Panini (Collectibles). 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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