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Electrolux Implements BrandComply To Manage Global Licensing Program

Electrolux Implements BrandComply To Manage Global Licensing Program

Electrolux Group recently finalized their implementation of Octane5’s Licensing Enterprise platform, BrandComply, allowing Electrolux to integrate its global licensing operations on a single robust platform.

“Electrolux’s dedication to corporate responsibility and sustainability is world-class and we were gratified that they shared our vision and chose BrandComply to help support strategic licensing goals,” stated Octane5’s co-founder, Matt Dunn. “As we have worked together to launch their organization on BrandComply, the learnings and collaboration has been outstanding. We’re excited about the information they’ll be able to access through the system to make their business even better.”

“From our first interactions with the Octane5 team, we could tell that BrandComply was closely aligned with our vision and had the ability to deliver precisely to our requirements.” stated Ciarán Coyle, Global Vice President & Head, Electrolux Group Global Brand Licensing. “We’ve continued to be impressed with not only the technology, but also the team of professionals at Octane5 that support us. Their launch process is a fine-tuned machine that had us up and running and trained on the site within our tight launch timeframe. Our licensing program is highly aligned to our global corporate initiatives to ensure supply chain transparency and responsibility and BrandComply is comprehensively equipped to support these goals.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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