Dolea enters collaboration with The Smurfs.

In celebration of the new Smurfs movie, “Smurfs”, premiered in July globally, Dolea is launching a new collaboration with The Smurfs: Smurfs straws made from 100% recyclable paperboard.

Joining Smurfette on a mission

Since 2017, the Smurfs have been ambassadors for the UN’s 17 Sustainable Development Goals, aligning their brand with global efforts for a better planet. Following Smurfette leading a mission to save the world in the movie, Dolea joins in on a mission towards a better planet.

“We are happy to collaborate with such a value-based and loved brand as The Smurfs. With our recyclable straws, we share the values the Smurfs stand for. Respecting nature in everyday life and enjoying the small things like a nice drink together with friends – just like the Smurfs do!” says Patrick Åberg, SVP at Dolea.

Tasty approach to caring for nature

Featuring six different and collectable designs of Smurfs, the straws give an optimistic and joyful drinking experience for all ages. Dolea’s straws are manufactured in Finland and combine excellent user experience with environmental consciousness. They feel smooth on the lips, leave no aftertaste of paper, and are suitable for all types of beverages. The straws are recyclable as paper, thus a genuine part of real-world circular economy.

“The Smurfs is a wonderfull, strong brand that speaks for positive values like friendship, tolerance and care for nature – reaching hundreds of thousands of children every week. Dolea now promoting these values feels like a perfect match for us. ” says Fabienne Gilles, CCO Consumer Products & Family Entertainment & Experiences at Peyo Company.