Dermalogica appoints Rise at Seven as search and PR agency
Search-first creative agency Rise at Seven has been appointed to accelerate digital growth in Dermalogica’s key international markets working on search, PR, and brand campaign briefs.
Creating custom skincare solutions for skin therapists and customers alike, Dermalogica is rooted in education and sustainability. The global skincare brand joins Rise’s client roster of Just My Look, Revolution Beauty, and many more at the search first-creative agency, Rise at Seven.
Dermalogica wanted a creative approach from Rise at Seven’s campaign and brand team with PR amplification, along with a dedicated reactive plan in order to move fast on current trends and product launches. Rise at Seven’s proven digital PR results with current reactive efforts and unicorn campaigns already reassured them that they help the skincare brand grow through increased awareness and an enhanced reputation.
In order to put their clients at the heart of relevant stories, Rise at Seven has launched a brand new service, Rise Live, that covers reactive social, PR, influencer, content, and even paid performance using a trend tracker tool, Early Risers. The agency has already generated £1.2million for this service alone and expanded it across the US, Germany, Spain, and Netherlands so far.
Eddie Dunk, Ecommerce Conversion Manager at Dermalogica said: “We’re delighted to be working with the incredible team at Rise at Seven because they understand how to put a brand at the heart of the conversation. In an industry that has become driven by quick fixes, Rise’s cutting-edge strategy will lead the way for our voices and expertise to be heard against the noise, bringing skin education to a new generation. They already have broad expertise in the beauty and skincare industry and continuously look to create innovative and highly custom solutions for their clients, which is exactly how we work at Dermalogica. We are already thrilled to have kick-started our partnership using their Rise Live service, and can’t wait to see what the future holds as our collaboration continues.”
Kate Leach, Head of Rise Live at Rise at Seven said: “We’re really excited to be working with Dermalogica who are the leading skincare professionals and a huge household name in a competitive market.
Our Rise Live reactive process is in place to make our clients heard and have them lead the way on core topics in their industry. Dermalogica are skincare experts, led by skin professionals so making their voices and expertise lead the way for the industry is important not just for brand awareness but to promote educational, healthy skin care.
We’re working with them to tie their press coverage back to search and we’re already seeing positive movements. As a personal fan of the brand this is a huge win for the team and we’re all excited to be working with the Dermalogica team and further this relationship.”
Carrie Rose, Founder and CEO of Rise at Seven said: “Dermalogica is one of the world’s highly customized skincare brands that is already backed by skin care professionals worldwide. We’ve had some exciting new client wins in 2022, and myself and all risers feel ours and Dermalogica’s vision aligns, forming the perfect partnership to do some great work.
Whether through their products or jumping on relevant trends, we are really excited to be part of their journey and have already seen great results.”