Cath Kidston Partners with Moomins
Cath Kidston has partnered with Finnish national treasures the Moomins on a charming new range featuring limited-edition prints for autumn/winter 2025.
Created to give comfort and hope during difficult times, Tove Jansson’s beautifully illustrated Moomin stories offer a refuge from reality infused with the themes of love, friendship and community. In Moominvalley, everyone is welcome and accepted just as they are, and all adventures end safely back at the Moominhouse (often with a generous helping of pancakes and jam!)
Featuring painterly florals, not-so-delicate ditsies and rich dreamscapes of fantastical adventures, the collection marries Jansson’s beloved characters with Cath Kidston’s renowned print archives, and specially crafted new works of art, uniting these two vibrant worlds.
The product range includes fashion for both adults and children – from frill-trimmed dresses to dungarees for little ones and sleepwear for all the family – as well as a broad selection of rucksacks, tote bags, purses and accessories. Homeware includes cushions, lampshades, vases, storage baskets and a welcome mat featuring the Moomin quote, ‘You must go on a long journey before you can really find out how wonderful home is.’
All ‘fan favourite’ characters are featured – Moomintroll, Moominmamma, Snorkmaiden, Little My, Snufkin and Sniff all make an appearance – and the range is strongly connected with the natural world, featuring flowers, outdoor adventures and the fantastical landscapes of Moominvalley.
It is the two brands’ second collaboration to date, following the successful first Cath Kidston x Moomin collection which was released in summer 2021 to much fan excitement.
Holly Marler, Creative Director, Cath Kidston, said: “My design team and I took such joy in immersing ourselves in the beautiful world Tove created. Her sense of values, humour and community feel so connected to what is important to us here at Cath and have made her characters so beloved across generations. We committed to reading and researching her stories, art and life before hand-painting our own world for the Moomins to explore, to capture a merged world that feels authentic to the fans and to the artistry. We love to offer a sense of joyful nostalgia through our collaborations, and are so excited to see an expanded range of products, from homeware to womenswear, bags and childrenswear to a matching family pyjama.”
James Zambra, Creative Director, Moomin Characters Ltd, said: “The Moomins have always had a very strong design heritage, dating back to the early days when Tove herself would be involved in product development and approvals. On our 80th anniversary, we’re honoured to be partnering with such an icon of British design as Cath Kidston. It feels like a perfect pairing for celebrating this important milestone.”
The price range of the collection begins at £12 for a Cath Kidston x Moomin baby sleepsuit and goes up to £74 for a Moominvalley overnight bag.
The Cath Kidston x Moomin range will be available to purchase from Cath Kidston globally at NEXT, cathkidston.com and in retail stores in Westfield White City, Japan, Hong Kong, Thailand, Taiwan and Vietnam from 22nd August 2025.
