Care Bears see Expansions, Partnership and Retail Wins
Cloudco Entertainment has announced it is celebrating a strong year of momentum across the UK marked by a wave of new partnerships, bold category expansions, high-impact retail placement wins, and renewed commitments from top licensees.
With its signature blend of nostalgia, joy and emotional connection, Care Bears continues to be a top-performing property in the UK across gifting, home, apparel, and craft categories– expanding into new formats, while strengthening its presence at major retailers .
“These new partnerships cement Care Bears’ position as one of the UK’s most vibrant and fast-growing character brands,” said Katie Wilkinson, Senior Licensing Manager, Cloudco Entertainment. “All our licensees offer a different Care Bears experience, yet all capture the joy of the brand in wonderful and exciting ways that fans of all ages will adore.”
NEW PARTNERSHIPS & CATEGORIES
- Beams International: Bringing warmth to every celebration, Beams is launching a whimsical line of Care Bears food and beverage gifting sets—complete with cupcake baking kits and cozy mug-and-socks bundles made for sharing.
- Dalian Talent Group: The leading name in home fragrance, Dalian is creating a scented Care Bears range featuring dreamy candles, diffusers, and even car air fresheners—designed to fill every space with joy.
- Stitch & Story: Craft meets nostalgia in this new line of creative kits starring fan-favorites Funshine Bear, Bedtime Bear, Cheer Bear, and Good Luck Bear. From cross-stitch to crochet, these beginner-friendly projects invite fans to create with care.
- Danilo: A long-standing partner, Danilo is back with its beloved 2025 Care Bears square wall calendar—bringing a little colour to every month of the year.
- Paladone: Known for bold, pop culture gifts, Paladone is unveiling an all-new Care Bears collection that spans gifting, lighting, and hydration accessories—designed to light up fans’ everyday routines.
- ZARA: After a joyful debut in Spring/Summer 2025 with kidswear, the collaboration is expanding this Fall to include apparel for older girls and adults, plus accessories—bringing the Care Bears’ signature optimism to fashion lovers of all ages.
- STOR: Mealtime is getting a Care Bears makeover! STOR is set to launch a colourful new collection of tableware and hydration products that bring character to the kitchen.
- Hell Bunny: A leader in vintage-inspired fashion, Hell Bunny is developing a bold, trend-led co-branded Care Bears collection launching later this year—infusing retro flair with modern fandom.
- Character World Brands: Turning bedrooms and bathrooms into colourful expressions of care, Character World Brands is creating an all-new range of Care Bears home textiles—from bedding to bath and beyond.
In addition to these new partners, the apparel category continues to flourish with new ranges from Blues, Aykroyds and Bioworld, alongside standout placements across major fashion retailers and H&M remains a key Care Bears supporter with newness throughout the year. These collections bring Care Bears style to fans of all ages, from toddler basics to fashion-forward loungewear.
Blueprint Collections has also expanded its popular stationery and accessories line.
Longstanding partners including Skinny Dip, Pyramid International, and others have renewed their commitment to the brand–demonstrating confidence in Care Bears’ enduring resonance and commercial appeal.
Care Bears ranges at retail are set to expand further over the next few months across all channels and into new categories.
Additionally, Basic Fun!, Care Bears’ master toy partner in the UK, U.S., and Canada, continues to drive expansion into new retail accounts. Their collectible plush range remains a fan-favourite with strong performance across mass and specialty retailers.
These exciting new partnerships come as Care Bears’ marketing activity continues to accelerate, with 2025 anchored by the Care Bear Stare campaign–reigniting the legendary moment of togetherness through video, digital, and live experiences. Looking ahead, plans are underway for 2026, rallying around Colours of Caring–a celebration of the unique differences that makes everyone special, centering around Care Bears’ belly badges.
