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Brand & Lifestyle Licensing Awards POSTPONED TO 20 October 2021

Brand & Lifestyle Licensing Awards POSTPONED TO 20 October 2021

The Brand & Lifestyle Licensing Awards 2021 has today confirmed that it will be moving to another new date – Wednesday 20 October 2021.

The B&LLAs 2021 will remain at the Hilton Park Lane, London in its traditional lunchtime slot. The event was initially planned to take place on 7 July.

Commenting, Ian Hyder, joint md of Max Publishing which owns and organises The B&LLAs, said: “Three weeks ago we really believed we were home and dry with the date for The B&LLAs this year. The Prime Minister’s announcement confirmed that it would be impossible to run the awards as a physical event in our planned July time slot, so in order to ensure that it could go ahead as a wonderful networking celebration, we have pushed it forward three months into what really should be safe territory.”

Finalists across the Property, Product and Retail categories of the B&LLAs 2021 have all been announced over the last few weeks. To see which products, properties and retailers are in the running for this year’s awards click here.

“We can’t thank our sponsors enough for their full continued support for The B&LLAs and look forward to welcoming everyone to the Hilton Park Lane in October. It has been a long and gruelling road for us all, but The B&LLAs 2021 awards event in October really will bring us altogether to celebrate our sector’s achievements,” continued Jakki Brown, joint managing director of Max Publishing.

You can book tickets and tables by clicking on this link or by emailing Clare Hollick on or calling her on 01183 340085/07769 905959.

For sponsorship or general enquiries on the B&LLAs 2021, please contact Ian Hyder (07525 634405) or Rob Willis (07792 016832) or email them by clicking on their respective names.

You can also check out the official B&LLAs website by clicking here.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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