Born to License Powers WOLFpak Popeye Tactical Backpack Collaboration
Born to License announces the launch of WOLFpak’s exclusive tactical backpack and bag collaboration with legendary cartoon icon Popeye the Sailor, available now. This limited-edition capsule brings a bold fusion of utility, heritage, and fan-favorite nostalgia – featuring rugged tactical backpacks adorned with Popeye prints and collectible patches that bring classic comic attitude to the modern adventurer.
This launch marks the latest result of Born to License’s end-to-end partnership model, guiding WOLFpak through licensing acquisition, collaboration and negotiation with King Features, creative product development, and launch. With deep roots in the fitness and tactical gear space, WOLFpak brings its signature durability and design to the world of pop culture, now supercharged by one of animation’s most iconic figures. As WOLFpak’s licensing agent, Born to License led the development of a collaboration that authentically aligns with WOLFpak’s identity while maximizing the cultural relevance of the Popeye IP.
“It’s been such a fun journey working on the Popeye collection with WOLFpak. The design team has done a fantastic job of staying true to the brand’s heritage while creating a range that feels fresh and relevant. From the overall direction to fabric choices and Patch designs, every detail has been thoughtfully considered. We’re excited for fans to experience a product that truly captures the bold spirit of Popeye and there’s no better partner than WOLFpak to bring that vision to life.” said Jenna Chalkely, Global Head of Product Development at Born to License.
“WOLFpak brings unique and gritty style to their backpacks, making them an ideal partner to capture the spirit of Popeye in this brand new collection. As we continue to focus on broadening our Popeye-centric accessories to fans of all ages, we are excited to deliver this new line that is a perfect blend of practical gear and pop culture.” said Jolie Roberts, Vice President of Domestic Licensing at King Features.
WOLFpak’s in-house team of artists played a central role in bringing this collaboration to life, reimagining Popeye through a modern, tactical lens while staying true to the character’s rebellious spirit. Their patch designs infuse each bag with a sense of personality and narrative, making the collection both functional and collectible.
“At WOLFpak, we’re always pushing the boundaries of function and identity – and collaborating with an icon like Popeye was the perfect match. This collection blends our tactical performance DNA with the bold, never-back-down spirit Popeye represents. It’s not just a backpack – it’s a badge of grit, character, and resilience. Working with Born to License on this project has been a smooth and inspiring process. Their team brought great insight and support from start to finish, making it easy to bring our vision to life.” said Hope Henderson, Licensing Manager at WOLFpak.
The WOLFpak x Popeye collection is available exclusively at wolfpak.com starting June 20, 2025. This is a limited drop, and once it’s gone – it’s gone.
