Bing Returns to Rai Radio Kids in Italy

Rai Radio Kids has announced that Bing has once again joined the studios of Rai Radio Kids for a new episode of the show Big Bang, hosted by Armando Traverso.
This special interview focused on bedtime routines was broadcast on Rai Radio Kids on 5 May at 9:00, 10:00, 13:00, 16:00, 17:00, and 19:00. Young listeners were also able to enjoy it on-demand via the RaiPlay Sounds app.

Since Bing’s debut on Rai Radio Kids in November 2021, interviews with Bing on Big Bang have become a beloved and eagerly awaited event. This series confirms the ongoing commitment of Rai and Acamar Films, the producers of Bing, to support families with engaging and meaningful content aligned with the everyday experiences of preschool children.

Bedtime routines are an important topic for Italian families and are crucial for the healthy development of children. This theme has also been explored by Acamar Films through LE BUONE ABITUDINIproject — an initiative launched in 2023 in partnership with the Italian Society of Pediatrics and Assonidi to promote wellbeing among young children.

Mikael Shields, CEO of Acamar Films, commented:

“We are honoured to continue our collaboration with Rai Radio Kids by bringing Bing even closer to the young Italian audience in a new and engaging way.
Bedtime routines are a key part of a child’s healthy development, and we are proud that Bing can support families in managing this special time of day.
Our ongoing partnership with the outstanding Rai team enables us to create content that resonates deeply with Italian families, reflecting their real experiences and needs.”

Marco Lanzarone, Director of Specialized Digital Radios and Podcasts at Rai, added:

“For years, Bing has been a true friend to our young listeners. As a positive ambassador of good communication with children, the character created by Acamar has become a symbol of happiness.
We are thrilled to continue this partnership and welcome Bing for this new adventure focusing on bedtime routines.
I am confident that Armando Traverso will make our special guest feel right at home, and under the skilful direction of Isabella Carbone, the program’s director, the magic will once again come alive for all children tuning in.”

Maurizio Distefano, President of Maurizio Distefano Licensing, which manages the Bing licensing campaign in Italy, commented:

“Once again, Bing proves to be one of the strongest properties in the Italian landscape, loved by both children and parents for its authentic and reassuring way of addressing everyday challenges.
We are confident that this new interview with Armando Traverso on the important topic of bedtime routines will be another great success among Rai Radio Kids’ audience.”

Since bedtime routines are a theme close to the hearts of parents and caregivers, this interview is both entertaining and informative.
Bing fans — along with fans of Armando, Lella, and Lallo — were warmly invited to tune in on 5 May and join this special event.