Heathside Trading and WWE in New Licensing Partnership

Heathside Trading and WWE have announced a new licensing partnership that will bring an exciting range of WWE products to market in 2026, facilitated by WWE’s licensing agent IMG Licensing.

Under its Khadou brand, Heathside will launch a variety of collectible items featuring some of WWE’s most iconic Superstars—spanning both current stars and legends from WWE’s storied past. This includes plush both as standard, talking and wearable.

The collection will include plush toys, collectible figures under Khadou’s MiniQ and Microid brands, and novelty items aimed at the collectibles market, offering fans a new way to celebrate their favourite wrestlers.

WWE has long been a cornerstone of the sports entertainment world and its influence is unmatched making its fanbase an ideal audience for the upcoming range of collectibles.

“We are thrilled to be working with a brand as iconic and influential as WWE,” said Gregory Benassar, CEO of Heathside. “We’re excited to bring our expertise in collectibles to WWE’s licensing portfolio and to deliver products that fans will truly enjoy. We know how passionate WWE fans are, and we’re committed to creating lines they’ll be proud to collect and showcase.”