Aardman and Teemill relaunch Wallace & Gromit store
Aardman has strengthened its e-commerce offering with the relaunch of the official Wallace & Gromit store and the launch of a brand-new Shaun the Sheep store, both powered by Teemill’s sustainable print-on-demand technology.
Designed in Bristol and hosted on Teemill’s platform, the refreshed Wallace & Gromit store features a new look, and an expanded product line. The store has already been recognised as a finalist in the 2025 Licensing Awards.
The newly launched Shaun the Sheep store introduces classic designs alongside an outdoor-inspired capsule collection. Additional ranges are in development, with a focus on Christmas gifting.
Behind the stores is Teemill’s full in-house creative and marketing team, who work with licensors to design ranges, create campaign assets, and manage seasonal launches. By combining creative support with real-time data and a circular supply chain, Teemill enables brands like Aardman to engage fans directly, reduce risk, and grow sales sustainably.
Robert Caulfield, Business Development at Teemill, said: “We’re proud to work with Aardman to deliver official merchandise that pairs world-class creative with genuine sustainability. The stores show how licensing can move beyond fast fashion into a circular model that works for fans, brands and the planet.”
Hannah McFarlane, Licensing Manager at Aardman, added: “The relaunch of Wallace & Gromit and the launch of Shaun the Sheep mark a step forward in how we connect with fans online. Teemill’s technology and creative team let us refresh ranges quickly, build in seasonal capsules, and market them in engaging ways — all with zero waste.”
The new Wallace & Gromit store is live at wallaceandgromitstore.com. The new Shaun the Sheep store is live at shaunthesheepstore.com.
