GG Bond Racing Speeds into Thailand with ”Boomerang Thailand”
Winsing’s GG Bond Racing craze is set to expand to Thailand, following the strong local reception of Dino Diary S1 and Dodgeball Legend S1. In partnership with “Boomerang Thailand”, GG Bond Racing series will soon air on Boomerang Channel, supported by a series of promotional initiatives.
To build GG Bond’s brand presence, Boomerang has already launched multiple activities to boost awareness in the market, including 30 school tours, outdoor screen campaigns, mall-themed Playland events, and the online release of GG Bond plastic and trendy toys. Additional initiatives, such as gift-with-purchase campaign, are planned for the future.
To further engage the Thai market, Winsing Animation will showcase its latest trendy toys and animated content at the BIDC Expo in Bangkok from August 26–28, further strengthening connections with the local market.
This year marks the 20th anniversary of Winsing Animation’s flagship IP, GG Bond. To celebrate two decades of enduring popularity, Winsing is rolling out new seasons of one of its most popular series, GG Bond Racing Seasons 9 and 10, while also preparing for the cinematic release of the anniversary film I Am Bond GG Bond in October. The celebrations also feature new lines of trendy toys and a series of high-impact campaigns, brand collaborations, and global events designed to connect with fans across generations.
Since GG Bond Racing Season 9 nationwide debut in June, the show has dominated streaming charts in China, ranking #1 on Tencent’s Kids Popularity and Action Charts, leading five major iQIYI animation rankings, and topping Youku’s Kids Heat, Boys’ Favorites, and Hot-Blood Adventure Animation charts. Riding this momentum, Season 10 will launch in China on August 22, already securing the #1 spot on the Kids’ Anticipation Chart. Both seasons center on the thrilling West Continent racing competition, captivating young audiences and sparking renewed interest in motorsport-themed content.
Beyond Asia, GG Bond is accelerating its global footprint. This summer marks a major milestone in the brand’s Western market, as partner CraneKahn has brought Kungfu Pork Choppers Seasons 1 and 2 to Amazon Prime, Apple TV+, and Tubi, with additional platforms and activities planned.
Through an integrated brand strategy that combines engaging storytelling, global distribution, and strategic merchandise licensing, Winsing continues to expand GG Bond’s reach and influence, empowering the IP to thrive across markets and generations.
