Difuzed Expands Its Licensing Portfolio with the Timeless Peanuts Brand
Difuzed announces its latest licensing collaboration with Peanuts™, bringing the beloved Snoopy, Charlie Brown and the rest of Charles M. Schulz’s iconic Peanuts characters into its ever-growing collection of lifestyle and pop culture apparel and accessories.
Celebrating its 75th anniversary in 2025, Peanuts remains a global phenomenon, encompassing award-winning animated content, stage shows and live experiences, high profile collaborations, and retail programs around the world. Charles M. Schulz’ creation is adored by generations for its timeless humor, heartfelt storytelling, and instantly recognizable artwork.
With a creative approach worthy of Peanuts’ legacy, Difuzed will bring a fresh lineup of accessories and apparel featuring novelty designs that blend classic nostalgia with effortless wearability. Known for pushing creative boundaries, the company will infuse its signature artistry and innovation into every piece, ensuring products that resonate with both longtime fans and new audiences.
Gilbert El Kalaani, CEO, Difuzed, said: “As a team, we are very excited to be working with Peanuts on a range of accessories for the European market reflecting the family values of the brand.”
Tara Botwick, Senior Director, International Territory Management, EMEA, Peanuts, said “As a 75-year-old-brand, we continually look for ways to expand upon our apparel and accessories business across Europe, working with innovative partners, like Difuzed, who have a strong appeal across pop culture and can connect with our fans in new and diverse ways.”
This collaboration, brokered by WildBrain CPLG on behalf of Peanuts Worldwide, marks an exciting expansion for Difuzed into the Peanuts world, with products set to be available across Europe
An exclusive capsule collection is slated for release in early 2025, with select accessories already integrated into Difuzed’s stock collections and available for retailers late this year.
