All3Media International in new Traitors Deal
All3Media International signs a new publishing deal for The Traitors with Walker Entertainment, an imprint of Walker Books. Walker Entertainment has acquired World English Language rights from All3Media International to publish Search & Find: The Traitors based on the global smash-hit format that has redefined reality TV for a new generation. Acquired by Sarah Handley, Senior Commissioning Editor, the book will publish 11th September 2025.
Replicating the iconic world of The Traitors TV show, Search & Find: The Traitors invites fans to step inside the game. Across ten atmospheric, richly illustrated scenes, readers will take part in tricky searches, unearth hidden clues, and join the hunt for the elusive cloaked figures.
Illustrated by Alex Paterson, Search & Find: The Traitors is a carefully crafted, multi-layered puzzle book packed with stylish artwork, memorable scenes, and treachery galore.
Jason Easy, VP Licensing (Sales) at All3Media International added “Expanding the world of The Traitors in fresh, engaging, and creative ways is a key part of our brand strategy, making Walker Books an ideal partner. Search and Find: The Traitors book perfectly captures the suspense, strategy, and vibrant world building which has connected with fans on screen and so we are delighted soon this bold and immersive book will offer a chance to experience The Traitors like never before.”
Sarah Handley, Senior Commissioning Editor says: ‘The Traitors is a global phenomenon, captivating audiences with its thrilling mix of suspense and strategy. We’re excited to launch our publishing programme with a standout search-and-find book – packed with eye-catching scenes and layered gameplay. Search & Find: The Traitors is the perfect gift for fans and puzzlers alike, with much more to come.’
Search & Find: The Traitors is the latest title to be published by Walker Entertainment, an imprint of Walker Books publishing must-have books with a spotlight on consumer-trusted brands, popular names and hot trends. Headed up by Melissa Fairley, Character, Custom and Entertainment Publisher, who says:‘Walker Entertainment is building a bold, commercially driven publishing programme that celebrates trusted brands, iconic properties and emerging cultural trends. We’re publishing standout, giftable books that captivate readers of all ages and deliver must-have moments at retail. The acquisition of The Traitors – a global phenomenon and pop culture powerhouse – perfectly reflects this vision. Search and Find: The Traitors embodies the kind of innovative, high-energy publishing that excites consumers, drives impulse buys and reinforces Walker as a destination for quality and entertainment.’
All3Media International handles a thriving licensing program for The Traitors including an award-winning board game, card game, apparel wear and books, as well as The Traitors Live Experience, set to launch in London this summer.
