KENNEDY PUBLISHING PARTNERS WITH MGA ENTERTAINMENT TO LAUNCH YUMMILAND MAGAZINE
The newest doll brand from MGA Entertainment, Yummiland™, features an adorable range of characters empowered with super abilities through the use of their lipgloss. An incredible, edible city, Yummiland is inhabited by Num Noms™ and looked after by the Yummis, who combine their powers for endless possibilities.
Bringing fun and friendship to the page, Yummiland magazine is packed with content that inspires creativity and celebrates the core Yummi characters through activities designed around their personalities and powers. Each issue features a craft, a recipe and plenty of puzzles. There are posters to pull out and a 4-page comic based on the popular Yummiland YouTube episodes as well as stickers and covermount on every issue.
“We’re thrilled to be entering into a new partnership with MGA to bring Yummiland, their latest collectable toy line, to the magazine market,” says Kennedy Publishing’s Licensing Director, Sophie Rowlands. “These sweet-scented lipgloss dolls have already seen huge success so we know that fans will love engaging with their favourite characters in the brand-new magazine.”
“In Yummiland, the Yummis team up with their adventurous friends to use their superpowers in exciting ways—and now, thanks to our partnership with Kennedy Publishing, kids everywhere can join the fun too!” said Josh Hackbarth, Chief Marketing Officer of MGA Entertainment. “The new magazine is packed with creative activities that help kids tap into their own superpowers and spark their imagination, all while playing along at home with their favourite dolls. We can’t wait to see how they bring Yummiland to life!”
The first issue, which comes with a magic cube, lolly purse and bracelet, is on sale from the 9th July and will be available at all key retailers for £6.99, with a new issue every four weeks.
