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Hippo Blue expands collection with Disney

Hippo Blue expands collection with Disney

Hippo Blue is expanding their collections of iconic Disney characters.

On May 4th, a limited-edition Star Wars collection was launched, featuring Darth Vader’s iconic silhouette and vibrantly colored lightsabers set against a dark black nightscape. The collection includes bags, bento boxes, drinkware, and stickers.

Aldo Burcheri, Owner & CEO of Hippo Blue explains, “We’re incredibly proud to launch this Star Wars-themed collection. At Hippo Blue, we believe in celebrating individuality, and this collaboration lets fans celebrate their love for Star Wars in a way that’s uniquely their own. This range has something for every fan, whether young or young at heart, making it a truly special way to celebrate May the 4th.”

To celebrate the launch of the highly anticipated live action Lilo & Stitch movie this month, Hippo Blue launched their first licensed collection for adults — a travel coffee mug and matching water bottle.  The Lilo & Stitch-themed collections can be personalised and come in a colorfully branded box that’s ready to be gifted.

The Disney portfolio expansion was managed by Hippo Blue’s licensing agency, Born to License.

“We’re thrilled to see this collaboration come to life in time for the global celebration of May the 4th & for the Lilo & Stitch launch,” said David Born, CEO of Born to License. “The Hippo Blue team has done an incredible job combining the power of personalization with some of the most iconic franchises in the world. It’s a great example of how licensing can deliver unique, high-quality products that fans will love.”

Hippo Blue continues deepening their collaboration with Disney through their annual ‘Name Day’ Campaign. The initiative offers free name labels for all participants, when their specific name is announced.  The campaign encourages family and friends to share when a friend’s name is featured in the promotion.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com