Toikido Appoints Eolo as Global Master Toy Partner for Beep Boop
Toikido has announced that Eolo Toys has been appointed as the global master toy partner for Beep Boop, its upcoming animated IP launching later this year.
This appointment builds on the multi-year, multi-IP partnership between Toikido and Eolo first announced in December 2024, which set the stage for collaboration across a slate of Toikido-owned properties. The Beep Boop deal marks the first full rollout under this expanded agreement.
Beep Boop is a visually distinctive, non-dialogue animated series co-produced by Toikido, Lazy Sunday, and Custom Nuts. Aimed at children aged 6–9, the show follows a group of sentient vending machine toys as they explore a tech-powered Tokyo – blending kawaii aesthetics, slapstick humour, and emotional storytelling.
The toy line, launching in September 2025, will include collectible figures, interactive playsets, and digital crossover items inspired by the show’s core characters and world. The animated series is fully funded and currently in production, with a global premiere slated for 2026. With its modular design and viral appeal, Beep Boop is positioned as a breakout collectible IP for a new generation.
Darran Garnham, CEO and Founder of Toikido, commented: “Our work with Eolo has been one of the most energising and collaborative partnerships we’ve had. Their creative approach to product design and their global reach make them the perfect toy partner for Beep Boop. We’re thrilled to bring this world to life together.”
Alex Prieto, CEO of Eolo Toys, added: “We’ve been big fans of Toikido’s bold and original IP approach from day one. Beep Boop is a brand full of charm, humour, and collectability – everything we look for when bringing toys to life. We’re incredibly excited to help introduce it to kids and fans worldwide.”
Beep Boop’s content rollout includes 26 x 6-minute episodes, launching first on YouTube from September 2025, supported by a robust social content strategy across TikTok and Instagram. The franchise is designed for both digital-first fandom and toy-led shelf impact, with strong licensing potential across apparel, publishing, and lifestyle categories.
For more information, please visit www.eolotoys.com.
