Global Merchandising Services Named Exclusive Worldwide Licensing Agent for Foos Gone Wild

Global Merchandising Services has announced its appointment as the exclusive global licensing, eCommerce, and retail agent for Foos Gone Wild, the viral social media brand that has taken Southern California’s Chicano culture, comedy, and music by storm.  

Since its launch in 2018, Foos Gone Wild has captivated audiences with its hilarious videos and memes that celebrate and satirize “foo” behavior. With over 3 million loyal followers, Foos Gone Wild has grown beyond social media into a full-fledged entertainment movement, producing live events, exclusive merchandise drops, music releases, and collaborations with cultural icons like Tony Hawk, Mario Lopez, and Danny Trejo.

Under this new partnership, Global will drive Foos Gone Wild’s expansion into new categories, including apparel, footwear, accessories, collectibles, gaming, food & beverage and more. Leveraging its expertise in building globally recognized brands, Global will develop a robust licensing program to bring Foos Gone Wild’s unmistakable style and humor to fans worldwide. Additionally, Foos Gone Wild’s creator, known as ‘Lil Mr. E’, will be attending this year’s Licensing Expo, appearing on Wednesday, May 21 between 2:00 – 3:00 pm PST at Global’s booth #A170. 

The deal between Foos Gone Wild and Global was negotiated by Foundation Media Partners, spearheaded by their Latin division partner, Pablito Vasquez, alongside Foundation Media’s Director of Development & Strategic Projects Jordan Marshall.

“We are excited to welcome Foos Gone Wild to the Global family,” said Lisa Streff, SVP of Licensing & Brand Development, North America, at Global Merchandising Services. “Foos Gone Wild is more than a brand; it’s a cultural movement with a passionate fan base. We look forward to expanding its reach across retail, licensing, and eCommerce, creating new opportunities for fans to engage with the brand in innovative ways.”

Foos Gone Wild’s ‘Lil Mr. E’, stated: “Foos Gone Wild started as a social media movement, but the demand for our merch and content has exploded. With Global’s extensive industry experience and our devoted following, this partnership is set to take the Foos presence in entertainment, lifestyle, and consumer products to the next level. We are ready!”