Fresh Launches for Care Bears in Poland’s Biggest Retail Chain

This spring, Cloudco Entertainment, owner of the beloved Care Bears™ brand, has announced multi-category product launches with SMYK, Poland’s largest retail chain specializing in children’s products.

The launch introduces 14 exclusive apparel styles from SMYK, Barbie™ x Care Bears and Polly Pocket™ x Care Bears collaborations and a collectible Simba plush range–making SMYK the first retail partner to debut the new plush collection in Poland. The full range is available in over 250 SMYK stores across Poland, online at smyk.com, and in SMYK’s growing network of standalone stores in Romania and Ukraine–bringing a wave of color and kindness to families across the region.

Supported by its local licensing agent, DeAPlaneta Kids & Family, the collections are brought to life through vibrant in-store activations, a robust digital presence, and a wide range of designs crafted for every kind of caring.

“SMYK is an institution in Polish family life, and we’re honored to partner with them as we expand Care Bears presence in the region,” said Bethan Garton, Senior Retail Development Manager, UK and EMEA at Cloudco Entertainment.  “We’ve prioritized creating a diverse and joyful collection to ensure there’s a little magic for every Care Bears fan–young or young-at-heart.”