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YouTube Expands Partnership with Sesame Street

YouTube Expands Partnership with Sesame Street

Today, more families than ever before gather around the TV screen to watch YouTube. YouTube therefore is announcing an expanded partnership with Sesame Street to bring more of their beloved content to families who are tuning in. In the past year, Sesame Street’s YouTube channels garnered more than 5B views, a 130% increase year over year. For Sesame Street fans, this partnership is a natural fit—over half of the official channel’s YouTube watch time already happens on connected TV screens.

In a blog post, YouTube comments:

“Beginning in January 2026, YouTube will have the largest digital library of Sesame Street content, with hundreds of full episodes coming to the platform. Alongside this collection of episodes, Sesame Street will continue to post content created especially for the YouTube audience, all featuring the iconic and lovable Muppets of Sesame Street.

“As part of our expanded partnership, Sesame Workshop, the nonprofit behind Sesame Street, will draw upon their 50+ years of developing research-driven, curriculum-backed children’s media to lead a series of workshops with YouTube creators to share best practices on how to create content that is entertaining while also promoting learning.

“This partnership is another example of how we’re bringing everything families want to watch together in one place. On YouTube and YouTube Kids, fan favorites like Sesame Street live right alongside Ms. RachelDoggyland and Gabby’s Dollhouse, giving families a single destination for all the content they love. We are excited to bring these stories to families around the world.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com