Winx Club to make Roblox Debut
Rainbow has announced that Winx Club, the iconic 20-year franchise and global brand that has captivated generations of fans, will officially land on Roblox in Q3 2025.
This marks an exciting new chapter for the franchise as it expands into one of the world’s most popular and dynamic digital platforms, and reinforces Rainbow’s commitment to delivering compelling, high-quality content across all media touchpoints—television, toys, music, and gaming.
Inspired by the innovative new CG animated series of Winx Club, the upcoming game offers fans an engaging, immersive experience inside the Magic Dimension. Players will have the opportunity to step into the shoes of a Fairy, Witch or Specialist, attend magic classes at the Alfea fairy school, explore iconic locations from the series, and interact with beloved characters from the Winx universe. They will be able to customise their avatars, battle dark forces, and even create or join a Club, building strong connections with the vibrant global community of fans.
The Roblox launch sees the first fruits of Rainbow’s exclusive partnership with Spaceport on Roblox. Spaceport are leaders in IP licensing on gaming platforms, who have created a multi-game strategy to deliver different gaming experiences to cater to the different age groups that make up Winx Club’s multi-generational fandom, achieved over 20 years of content broadcast and fan engagement.
“The Winx Club has always been about magic, friendship, and adventure,” said Iginio Straffi, Creator of Winx Club and President of Rainbow. “By partnering with Spaceport, we’re bringing those timeless themes into the worlds where today’s youth play and connect. Roblox allows us to speak their language. interactive, social, and imaginative, while introducing a new generation to the magic of Winx.”
“We’re thrilled to partner with Rainbow to reimagine the iconic Winx Club for a new generation of fans,” said Le Zhang, CEO of Spaceport. “By bringing the magic of Winx to Roblox, we’re introducing this beloved classic in bold, creative ways that speak to how today’s youth play and express themselves.”
The hugely popular evergreen TV series, set in a vibrant world of magic, friendship and courage, follows the spellbinding adventures of a group of fairy friends. In an exciting new era of enchantment, a thrilling new adaptation is bringing the magical dimension of Winx Club to life like never before in a 26-part series set to premiere globally on Netflix this autumn, supported by wide-reaching PR, consumer product launches and dedicated marketing campaigns in key territories.
As excitement builds for the Winx Club new animated Series, the Official Roblox game will offer fans a first opportunity to step inside the world of the new Winx era and experience its magic firsthand.
