WildBrain CPLG Set to roll out Licensing for Fuzzballs

WildBrain CPLG has announced a new global representation agreement with Kyandii Ltd for the fan-favourite pop culture brand, Fuzzballs, created by Marc Sach.

Under the new partnership, WildBrain CPLG will spearhead the growth of a cross-category licensing programme for Fuzzballs, targeting key markets, including the U.S., U.K. and Greater China, with further expansion plans across EMEA and other APAC territories. WildBrain CPLG will leverage its global reach and local market expertise to accelerate the brand’s licensing strategy across plush, stationery, apparel, collectables and more, tapping into the growing demand for anime, cutesy and pop culture products amongst Gen Z and Millennial audiences.

The Fuzzballs brand has evolved from its online comic roots and seen explosive growth on social platforms in the last few years, with its stickers reaching over 2 billion sends/views in 2025. Its trend-led, character-rich content continues to capture the imagination of fans worldwide, as the brand celebrates friendship, cuteness, joy and happiness, through a host of relatable animal characters with interests that reflect the lives of their fanbase.

Fuzzballs is set to build on the growing consumer products momentum globally, which includes the upcoming launch of multiple Fuzzballs books, starting with the Fuzzballs Super Cuteness Overload colouring books in Walmart and Kroger in the U.S. this September through licensee Quarto, as well as new products from Fanattik, Scrungo and more.

Marc Sach, Creator and Founder of Fuzzballs, said: “Fuzzballs started as a fun webcomic of cute, relatable animals, and has grown into a brand loved by fans across the globe. After strong success in the UK and exciting launches set for the U.S. and Australia, partnering with WildBrain CPLG is the perfect next step to accelerate our global expansion. We’re looking forward to bringing even more cuteness overload to new and existing fans everywhere through unique products and experiences, both online and at retail.”

Pau Pascual, SVP, Commercial, Europe, the U.K. and the Americas, WildBrain CPLG, added: “Fuzzballs is a vibrant, fan-led brand with a unique voice and a rapidly growing global fan community. With our extensive international footprint and deep retail relationships at WildBrain CPLG, we’re excited to unlock new opportunities for Fuzzballs, harnessing the brand’s rich storytelling and distinctive characters to take it to the next level.”

To find out more about licensing opportunities for Fuzzballs, visit the WildBrain CPLG team at Brand Licensing Europe (7-9 October) at stand B171.