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TwelveP Animation Expands Kids’ Content Portfolio on MBC’s Shahid

TwelveP Animation Expands Kids’ Content Portfolio on MBC’s Shahid

TwelveP Animation has announced the launch of a new lineup of animated children’s series on MBC Group’s Shahid streaming platform across the Middle East and North Africa. The latest additions include Orange Moo Cow, Oomka & Me, The Secrets of the Honey Hills, and Claymotions – all now available on the platform – offering a blend of adventure, humor, and educational storytelling tailored to preschool and early school-age audiences.

The company also confirmed that a new season of its flagship preschool series Orange Moo Cow will premiere on Shahid in July 2025. The show follows the everyday adventures of energetic six-year-old Zoh and her curious younger brother Boh, alongside their loving family and friends. Blending gentle humor with themes of friendship, family, and discovery, Orange Moo Cow continues to build on its international appeal.

“At Shahid, we are dedicated to offering our youngest viewers content that is not only entertaining but also culturally meaningful and educational,” said Tareq Alibrahim, General Manager of Content of Shahid, “Partnering with TwelveP Animation allows us to bring beloved local stories like Orange Moo Cow and exciting new series directly to families across the Middle East and North Africa. These shows perfectly reflect Shahid’s mission to celebrate regional creativity and provide safe, inspiring entertainment that children and parents can enjoy together.”

“As a UAE-based company, we see it as especially meaningful to grow our presence on Shahid — a platform that plays a key role in shaping the region’s content landscape,” said Katerina Pshenitsyna, General Manager of TwelveP Animation. “This partnership allows us to connect with local and regional audiences more deeply, while also positioning our titles for broader international reach. We are committed to producing high-quality, engaging stories that resonate with children and families both in the Arab world and globally.”

These new releases reflect the continued growth of the partnership between TwelveP Animation and MBC. The collaboration began during Ramadan 2024 with the licensing of Monsikids and Bananas, laying the groundwork for an expanded content strategy targeting young viewers in the region. Moreover, its children’s free-to-air TV channel, MBC3, holds the exclusive rights to Monsikids in the Middle East, along with non-exclusive worldwide. 

TwelveP Animation’s growing presence on Shahid forms part of the company’s broader effort to expand its international footprint and deliver original, culturally relevant animation to preschool and kids audiences worldwide.

TwelveP Animation is an independent distribution and production company based in the UAE and focused on delivering safe and high-quality entertainment for kids across all platforms. The scope of company activity includes investing in original IPs, content distribution, licensing & merchandising as well as implementation of educational programs for kids. TwelveP’s current catalogue boasts a variety of animated series for all age groups as well as theatrical animated features which together account for over 400 hours of content.

Shahid is the first and leading SVOD and AVOD streaming platform in the Arab world by MBC GROUP, offering premium content to Arab families, including binge worthy exclusive Shahid Originals; Shahid Premieres; Arabic movies fresh off the box-office; live TV channels in true HD quality; as well as international offerings, sports, kids offering, and more than 40 FAST channels.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com