SpongeBob Mania spreads among Ukrainians

Aurora retail chain (the fastest-growing retailer in Ukraine with over 1700 stores) is launching a charitable promo campaign under the SpongeBob brand. All profits from the sale of selected products will be donated to the “Children of Heroes” Foundation.

In cooperation with Mood Space agency, the official representative of Paramount brands in Ukraine, Aurora signed an agreement with Paramount Consumer Products for the production of licensed goods in different categories featuring beloved characters from Bikini Bottom. 

Starting June 1, 2025 and running the whole month, Aurora will be offering a variety of exclusive licensed products, including gift boxes with the unique charms, vitamin lollipops and gummies, exclusive branded clogs for active recreation and room stickers with characters from the SpongeBob animated series.

 All proceeds from the sale of these products will be donated to the “Children of Heroes” Foundation, supporting children who have suffered the ultimate tragedy: the loss of a parent, or parents, during the ongoing war. The goal is to raise 2,000,000 UAH.

The SpongeBob Mania promo will bring real delight to little fans of the animated series, while parents can rest assured, they are making safe choices for their kids – all products undergo quality checks and control at all stages of production.