Samii Ryan New Drop Spreads Joy with Sesame Street and Smiley Mash Up
Fashion and apparel designer Samii Ryan announces her most joyful collaboration to date – a brand-new, limited-edition mash up collection in partnership with Smiley® and, for the very first time, the beloved world of Sesame Street®. The exclusive capsule drops May 27th, 2025 bringing together three cultural icons in a celebration of nostalgia, positivity, and streetwear.
Building on her long-standing creative partnership with Smiley® – which is now entering its fifth year – Samii Ryan continues to champion the shared values of happiness, optimism, and authenticity. This new project expands that vision, merging Smiley’s world-recognised icon with the timeless joy of Sesame Street’s cast of characters: Elmo, Big Bird, Cookie Monster, Oscar the Grouch, Ernie, and more.
A Capsule Where Joy Meets Style
The 26-piece collection with pieces ranging from $40-$160 includes:
- Graphic hoodies and sweatshirts with uplifting slogans like “Smiling Spreads Joy”, and “Let Your Love Shine”
- T-shirts and tanks featuring Sesame Street artwork alongside Smiley balloons
- Jeans and shorts embroidered with cheerful motifs and patches
- A statement signature jacket
- Accessories like caps and bags
This is the first time Smiley and Sesame Street have collaborated, opening up new possibilities for more unexpected, expressive brand mash ups in the fashion space. The collection will be available online at Samiiryan.com.
Samii Ryan, Founder and Designer said, “This collection is all about celebrating joy, nostalgia, and the power of positivity. Sesame Street and Smiley are both iconic symbols of happiness, and bringing them together through fashion felt like the perfect way to spread smiles across generations. As a mom, founder, and creative, this collaboration is incredibly close to my heart—it’s playful, meaningful, and made to make you feel good.“.
Ross Wilson, Chief Product Officer for Smiley said, “We’re thrilled to see the new Samii Ryan, Sesame Street, and Smiley collaboration go live. It was an amazing opportunity to have three like-minded brands that truly showcase optimism and positivity come together to create something special and unique.”.
This collection also comes separately to the Samii Ryan Spring/ Summer Collection, which launched earlier in the year.
