Rainbow Unleashes Roblox Tie-in
Rainbow SpA, the studio behind the global classic Winx Club franchise, has announced an exciting new game to be launched on Roblox September 15. This will bring the beloved world of the Winx fairies to more than 380 million monthly active users on the Roblox platform, and many more to come.
This first of its kind expansion of the Winx Club universe is being developed in collaboration with Mapshot, the award-winning studio building the experience, and with support from Spaceport.xyz, Rainbow’s partner managing Roblox strategy.
In this immersive adventure, players will step directly into the Winx Club universe, creating their own fairy persona with fully customizable avatars, shimmering wings, and enchanted accessories. From their very first moments in Alfea College’s grand halls, players can train their powers, master elemental magic, and embark on high-stakes quests that weave through the streets of Magix and beyond. Gameplay is designed to reward exploration and collaboration. An invitation to team up with friends to tackle dungeons, teeming with magical creatures, uncovering hidden realms brimming with lore, and collecting rare artifacts that unlock new abilities to transform your fairy’s powers over time. The game evolves as players progress, with seasonal events and limited-time challenges that keep the world alive and ever-changing.
“We’re proud to bring the magic of Winx Club to the Roblox platform. We’ve always been committed to offering fans the very best, and this time we’re doing it in a bold new way blending Rainbow’s legacy of storytelling with the immersive, interactive experience that only Roblox can provide”,commented Iginio Straffi, CEO of Rainbow and creator of Winx Club.
“Bringing the world of Winx Club into Roblox has been an incredible creative challenge and a dream opportunity for our team,” said Stephan Celis, CEO, Mapshot. “We set out to capture the energy, style, and magic that fans have loved for years and translate it into gameplay that feels alive and full of exploration. Watching players step into Alfea, master their powers, and forge their own stories is exactly the kind of immersive experience Mapshot was built to create.”
“Spaceport was built to help visionary and well-loved brands like Rainbow unlock the full potential of their IP through games and user-generated content, and this Winx Club launch on Roblox is a perfect example of that mission in action,” said Le Zhang, CEO, Spaceport.xyz. “By providing the licensing infrastructure, game industry knowledge and access to a mature ecosystem of developers we’re enabling Rainbow to confidently scale their iconic IP into a platform with over 380 million monthly active users, turning decades of storytelling into a living, playable universe.”
