Pokémon Takes Over 150 The Entertainer Stores in promotion

The Pokémon Company International has taken over more than 150 The Entertainer stores for an electrifying late-summer holiday promotion — its first-ever linkup with one of the UK’s largest toy shop chains.

The activation includes branded bays, window displays, giveaways, social media activity and a website takeover, as well as special appearances by the beloved Pikachu in key stores, including Westfield White City, Bluewater, Kent and Bullring in Birmingham.

The Entertainer has a new collection of Pokémon products, including items from Jazwares’ hugely popular toy line — such as Pokémon Battle Spinners and 8-inch Pokémon plush — as well as Funko’s Bitty Pop! Pokémon figures, available online and in-store.

“We are delighted to join forces with The Entertainer for this exciting new activation where fans old and new can celebrate all things Pokémon,” said Mathieu Galante, senior licensing director (EMEA) for The Pokémon Company International. “With a host of much-loved Pokémon filling the space alongside fun activities, we hope to offer an inspiring and engaging experience for the many visitors to this prominent toy store chain.”