One Piece takes over Prestigious Italian Department Store Rinascente Milano

Close to the Duomo in Milan, Rinascente is the oldest department store in Italy (since 1895) and one of the most prestigious shopping places in the world.

For the first time ever, from 8 to 21 July, the iconic Milan store will host a two-week immersive experience, turned into a One Piece themed destination attracting fans and families and enhancing the retail environment. 

The breathtaking scenery of the shop windows will welcome fans inviting them to visit the pop-up corner at the level -1 of the department store to discover and purchase ONE PIECE products from Bandai and TOEI Animation. Escalators and elevators will be branded with One Piece themed designs for the occasion. An impressive photo opportunity will attract fans to take pictures and share the fantastic experience at Rinascente on social media. 

Rinascente Milan will be transformed into a spectacular tribute to the world of One Piece creating an atmosphere of festivity and adventure in the beating heart of the city.