Moose Toys welcomes new Global GM Ben Krenz

Moose Toys is continuing its bold play in the Games space with the appointment of Ben Krenz as Global General Manager, Games Division, effective 14 July 2025.

Ben brings over a decade of industry expertise from Target USA, where he held senior commercial leadership roles, most recently overseeing the full Boys’ Toys business—including Games—and previously leading the retailer’s Games and Puzzles team. With a deep understanding of the category and a clear passion for games, Ben is perfectly placed to lead Moose’s next phase of growth.

“Ben’s experience, insight, and love of games make him a fantastic addition to the Moose team,” said Joost Poulus, Chief Product Officer at Moose Toys. “He knows how to build high-performing portfolios and understands what resonates with consumers. We’re excited to see him take our Games business to the next level. I also want to thank David Norman for his outstanding contribution in building the division over the past few years—he leaves behind a strong foundation.”

Commenting on his new role, Ben Krenz said: “I’ve always admired Moose’s creativity, pace and ambition—especially in Games. This is an exciting opportunity to help shape a division that’s already achieved so much in such a short time. I can’t wait to work with the team to build the next chapter.”

Ben’s arrival comes at a time of major momentum for Moose. Since launching its Games Division just three years ago, the business has grown into a $100 million powerhouse, fuelled by strategic acquisitions, standout licensing partnerships, and world-class innovation. 

Known for creating and scaling hit IP like Magic Mixies, Little Live Pets, and Shopkins, Moose is applying that same creative firepower to Games—with big plans ahead. Game on!