Lumistella releases SnoStax Razzle the Snowman Plush and Book

The Lumistella Company, the visionaries behind the internationally acclaimed Santaverse™ and The Elf on the Shelf® have announced a limited-edition SnoStax Razzle the Snowman Plush and Book (MSRP: $24.95) via Santa’s Store. In celebration of The Elf on the Shelf’s 20th anniversary, this new character is from the expansive Santasverse, which is home to mystical characters that help Santa share the magic of the holidays with families around the world! 

Coined Santa’s Official Celebration Ambassador, Razzle provides warmth and wonder from the snowy realm as a huggable plush with a storybook! The character encourages fans of all ages to celebrate their own special occasions throughout the year, and is already sold out via select retailers. The limited-edition release adds to the growing narratives from the Santaverse and will return every five years with a new look and a new story to celebrate each anniversary commemoration. HERE you will find hi-res images for your use!

Bringing the magic of Santa Claus’s North Pole to life through books, toys, digital content, and products, The Lumistella Company’s Santaverse is an expanded storytelling world

that features various characters and lore, including The Elf Pets Reindeer, Elf Mates Toy Makers, Noorah the arctic fox, and the SnoBiggie Yetis, all designed to inspire imagination and belief in the year-round magic of Christmas.