Leo the Truck Debuts on TV Cultura in Brazil

The popular preschool animated series Leo the Truck has premiered on Brazilian free-to-air television network TV Cultura at the end of June.  As part of TV Cultura’s children’s programming lineup, the show will air Monday through Saturday and will feature two full seasons, early episodes from an upcoming new season, and its musical spin-off. This broadcast commitment will continue over the next two consecutive years.

Targeting the young audience drawn to vehicle-themed content on YouTube, the show combines storytelling with basic engineering concepts. Each episode follows Leo the Truck and his friends as they build new objects and solve challenges—an entertaining format that also fosters early cognitive and problem-solving skills.  

According to Brand Trends survey from April, 2025, Leo the Truck has a solid fanbase in Brazil already – 27% boys from 0-6 years old are Leo fans!

“Leo the Truckhas already achieved strong digital success, showcasing our dedication to innovative storytelling and high-quality animation,” said Vladimir Nabatov, Head of Business Development at Lazy Shrimp. “Our partnership with TV Cultura is a strategic step toward expanding the series’ presence across both traditional and digital platforms. By combining our digital expertise with TV Cultura’s respected broadcast reach, we aim to connect with even more young viewers and families throughout Brazil.”  

“We are thrilled to debut “Leo the Truck” on TV Cultura’s preschool schedule. Our channel is recognized for its high-quality and safe children’s programming, and “Leo the Truck” only adds to this,” said Fabiana Batagini Quinteiro, Content Acquisitions & Partnerships at TV Cultura.

This collaboration marks a significant milestone in Lazy Shrimp’s ongoing mission to deliver thoughtful, enriching content to preschool audiences around the globe.