Hasbro Brings Excitement to San Diego Comic-Con

Hasbro announces a full slate of fun-filled fan activities at San Diego Comic-Con International. Through an extraordinary brand lineup, attendees can immerse themselves in their favorite fandoms with a wide range of content and experiences celebrating TRANSFORMERS, DUNGEONS & DRAGONS, MAGIC: THE GATHERING, G.I. JOE, and BEYBLADE, as well as premier collaboration brands, Star Wars™ and Marvel from Disney Consumer Products.

“We’re excited to return to San Diego Comic-Con with a compelling slate of product reveals and fan-driven programming across TRANSFORMERS, BEYBLADE, G.I. JOE, MAGIC: THE GATHERING and more,” said Tim Kilpin, President of Toys, Board Games, Licensing & Entertainment at Hasbro. “As we continue to focus on our ‘Aging Up’ strategy, we’re delivering premium collectibles and immersive experiences designed to resonate with our fans. From highly anticipated convention exclusives at the Hasbro Pulse Toy Store to engaging brand panels, partner collaborations and experiences throughout the city, we’re inviting fans to celebrate the passion and storytelling that define our iconic franchises.”