Hamsta World sets smiles sparkling in China With Sensodyne Collaboration

Hamsta World Brings Smiles And Sparkling Teeth To Kids In China With Sensodyne Collaboration This Children’s Day, Hamsta World teams up with globally trusted oral care brand Sensodyne to launch a playful new kids’ toothpaste series, under the cheerful slogan: “With adequate fluoride, Sensodyne is happily preventing tooth decay!” Leading the campaign is Dr. Hamsta (Blue Barry), Sensodyne’s lovable new ambassador, who stars in a colorful animated music video featuring the catchy “Hamsta’s Happy Brush Song”. Two short teaser videos introduce the collaboration and set the tone for a fun and positive brushing routine. The HAMSTA x SENSODYNE collection is available in tens of thousands of stores across China. To celebrate the launch, families are invited to meet Hamsta at Shanghai Disneyland Metro Station, a cheerful moment for both kids and adults. “We’re thrilled to team up with Sensodyne to turn something as routine as brushing teeth into a joyful moment”, says Saskia Keiser, creator of Hamsta World and owner of Happy Ink. “At Hamsta World, we believe happiness starts with a smile and what better way to spread that joy than by helping kids build healthy habits with a big smile?” “This is the first time Hamsta sings along in Chinese. We hope the children will sing along with Hamsta everyday”, says Toni Qiu of Licent, Ltd., Hamsta World’s partner in China who initiated the collaboration with Sensodyne. This collaboration combines playful storytelling with positive routines, creating a fun and accessible way to support children’s health.