Goodyear enters the luxury boating market
G-Tender, a brand of the Sardinian shipyard Tender One and official licensee of The Goodyear Tire & Rubber Company, has announced the launch of Goodyear RIB by G-Tender. This premium RIB (Rigid Inflatable Boat) combines quality, innovation, design, technology, and Italian craftsmanship through high-level technical collaborations.
Through a licensing agreement, Goodyear enters the leisure marine sector with an exclusive, sporty inflatable boat featuring iconic and unforgettable customization, in a deal facilitated by IMG Licensing.
As the first model in a lineup ranging from 10 to 16 meters, the Goodyear RIB G-10 measures 10.60 meters in overall length, with capacity for up to 24 people. It is powered by two Yamaha 450 XTO outboard engines and offers options for bow thruster or joystick control. The sport-oriented structure features a carbon fiber T-Top with colored weave (an exclusive innovation), and the helm seating is upholstered in patented carbon fiber fabric, developed exclusively for the Goodyear Carbon RIB by Evolution Tech Lab. The handcrafted upholstery is produced by Atelier Zanasi. These are the defining features of the new boat, presented today in Milan and scheduled to be launched and tested during the 2025 Genoa International Boat Show.
Goodyear RIB by G-Tender is the result of a unique synergy of entrepreneurial expertise and a highly skilled team working together on a project driven by the highest standards of quality and innovation, under the Goodyear RIB Carbon Collection.
Developed through extensive market research and in-depth studies to identify the best solutions available, the project is based on the G-Tender line by Tender One, an Italian company founded by Davide Gessa and based in Porto Rotondo, Sardinia, Italy with over thirty years of experience in the design, production, and distribution of exclusive boats.
Davide Gessa, Founder of Tender One, comments: “Being chosen by Goodyear for its debut in the luxury boating world with one of our models is a great source of pride. We are honored and increasingly motivated to bring such a prestigious and globally recognized brand to the sea. We are confident that the boat’s quality and innovation will be immediately appreciated by the premium market, making this a landmark model in the world of sport inflatable boats.”
The project is backed by top-tier partnerships—with companies such as Yamaha for the engines, Atelier Zanasi for upholstery craftsmanship, and Evolution Tech Lab for carbon fiber fabrics—ensuring that every detail reflects the highest standards of excellence. Premium materials, innovative solutions, and Italian craftsmanship make this boat truly unique in both quality and style.
The official launch will take place at the Genoa International Boat Show from September 18 to 23, 2025, where visitors will be able to admire and test the boat for an immersive experience. With this launch, Goodyear RIB by G-Tender sets a new course in the luxury boat segment, immediately establishing itself as a benchmark for those seeking uniqueness, quality, and innovation.
