Dog Man apparel, cards and calendars coming soon to UK market

Rocket Licensing, appointed local agent to manage UK licensing by The Joester Loria Group for Dav Pilkey’s Monster Island, LLC for the Dog Man and Cat Kid Comic Club properties, has announced two new UK and Eire licensees for the massively successful kids’ brand (who is also loved by quite a few adults): Bioworld for apparel and accessories and Danilo for calendars and greetings cards.

Bioworld, a leading global manufacturer of licensed apparel and accessories, has already enjoyed success with its Dog Man range in the US. It includes t-shirts, bags, backpacks, hoody blankets, hats, loungewear, boxer briefs and more for the children’s, tweens’ and teens’ market, and features Dog Man and his friends and foes as well as the famous Dog Man logo in a series of colourful and exciting designs.

The Dog Man characters will also take centre stage in a brand-new card range and 2025 calendar from Danilo, a leading publisher of licensed calendars, greetings cards, gift wrap and diaries. The range will launch in summer 2025. A 2026 calendar is also in development.

Created by Dav Pilkey, the Dog Man books are the exciting, colourful, silly and laugh-out-loud-funny adventures of Dog Man, a new hero with the body of a police officer and the head of a dog, not to mention a large and very entertaining cast of friends, enemies, family and colleagues.

The series has, to date, inspired 16 massively successful books which have dominated global sales since 2019, topping the best seller lists and driving sales of over $1.5 billion. They include the Christmas hit Big Jim Begins and the official sticker book which arrived in January. The next book in the series Dog Man: Big Jim Believes will reach UK fans in November 2025.

Dog Man has also inspired a movie from DreamWorks Animation, released in January this year, which was a number one box office hit in multiple territories. The film received positive reviews from critics and has grossed US$144 million worldwide, becoming the seventh-highest-grossing film of 2025. A second film is already at the planning stage.

And of course a robust licensing programme, spearheaded by Dav Pilkey’s worldwide licensing agency, The Joester Loria Group, is going from strength to strength. Top-selling Dog Man product in the US includes toys, board games, a video game, apparel and school supplies sold at leading retailers.

In the UK and Eire, the Rocket Licensing-managed Dog Man licensing campaign is expanding quickly with a range of partners that already includes Jakks Pacific and University Games, who are now joined by Bioworld and Danilo. Many more announcements are expected in the coming months.

Rocket is targeting a long list of categories in the first phase of its licensing campaign including apparel, sleepwear, accessories, gifts, stationery & school supplies and costumes.

Debra Joester, President of The Joester Loria Group, says: “The success of the Dog Man books and the movie in the UK has accelerated already strong demand for great product from his loyal UK fanbase. Rocket has now delivered partnerships with leading players in apparel and publishing and we’re looking forward to welcoming many more licensees throughout 2025 and beyond.”

Charlie Donaldson, Joint Managing Director of Rocket Licensing, adds: “Dog Man, already one of the most successful publishing brands in the world, is now breaking box office records – and we are building a strong licensing programme to meet enormous UK demand. We’re delighted to welcome Bioworld and Danilo, two highly respected names in their fields, to the fast-growing list of partners for this unique and exciting brand.”