Carousel Worldwide signs licence with Cats Protection

Well-known and leading category licensee Carousel Worldwide becomes official supplier for branded dated stationery products for Cats Protection through a licence brokered by Brands with Influence.

Cats Protection is a UK charity dedicated to rehoming cats, supporting cat owners, educating people about cat care and campaigning for a better deal for cats.

Cats Protection is the UK’s largest cat welfare charity. In every corner of the UK their passionate volunteers, employees and supporters are using their kindness and expertise to make life better for millions of cats and the people who care for them.

There are over 10.6 million owned cats in the UK, with one in four

households (25%) owning a cat. Young cat owners are an important group, driving many of the trends in the cat market. Of all of the cats acquired in the last 12 months, 53%, or over 800,000, were acquired by 18 to 34 year olds.     

Carousel Worldwide is creating a range of dated wall, desk and slim formatted calendars and diaries for 2026. The first range will focus on a photographic design approach with products being sold in across all retail channels.

“We are thrilled that Carousel Worldwide has come on board in support of this incredible charity. And delighted to have Matin Rees-Davies, Licensing and Business Development Director, bringing Carousel’s extensive charity experience to this new business venture with Cats Protection. Their first product range looks fantastic, cleverly capturing the essence of the charity and will undoubtedly be a ‘must have’ for our ever-increasing customer base of pet lovers, and in particular, cat owners in the UK,” explained Dom Wheeler at Brands with Influence.

BWI will be announcing further such licensing and partnership deals across categories over the coming months.