Backstreet’s Back! Global Merchandising Services and Fisher-Price Team Up to Launch Little People Collector Backstreet Boys Set
Global Merchandising Services, the exclusive worldwide licensing agent for the Backstreet Boys, and Fisher-Price today announced the release of the Fisher-Price® Little People Collector™ Backstreet Boys set—a must-have collectible honoring one of the world’s most iconic pop groups.
Timed to celebrate the 25th anniversary of Millennium, the landmark album that defined an era, this special edition set reimagines Nick Carter, AJ McLean, Brian Littrell, Kevin Richardson, and Howie Dorough in signature Little People form. Packaged in a decorative window box inspired by the “I Want It That Way” music video, the collectible is designed for fans of all generations. The set will be available for pre-sale at Target (SRP: $29.99).
The launch comes as the Backstreet Boys prepare to take their final bow for the summer run of their historic, sold-out residency at the Las Vegas Sphere—the first pop act ever to headline the groundbreaking venue. The 21-show run (July 11–August 24) showcases Millennium alongside fan favorites, paired with immersive, never-before-seen visuals. The band will return for a second run in the middle of the holiday season (December 26-31 and January 2-3).
The new collectible joins a robust licensing program led by Global Merchandising Services, which has introduced a wave of premium brand collaborations tied to the residency. Partners include Anti Social Social Club, Crumbl, Madeworn, Area15, and The Golden Tiki, alongside the launch of The Backstreet Boys Terminal—an immersive pop-up fan experience at The Venetian Resort Las Vegas, produced with Vibee.
“These new collaborations are all about delivering authentic, fan-first moments that celebrate both the legacy and the evolution of the Backstreet Boys,” said Mary Kean, Director of Licensing, Global Merchandising Services. “From exclusive fashion drops to interactive nightlife, sweet treats, and now, the Mattel collector set launch, this is one of the most dynamic brand programs we’ve seen for a music residency—and it’s just the beginning.”
With the Backstreet Boys’ enduring popularity, combined with Global Merchandising’s forward-looking licensing strategy, the group’s brand remains as strong as ever—connecting fans to their Larger-Than-Life legacy across music, fashion, food, and live entertainment.
