BBC Studios Appoints Suzy Raia as EVP, Global Consumer Products

BBC Studios Brands and Licensing is pleased to announce the promotion of Suzy Raia to Executive Vice President, Global Consumer Products, a move that reflects the company’s continued investment in its global brands and commercial growth strategy.

In her role, Suzy will lead the global consumer products business, overseeing brand partnerships, retail development, and product innovation across BBC Studios’ award-winning portfolio, including Bluey, Doctor Who and BBC Earth. She will continue to report directly to Nicki Sheard, CEO of Brands and Licensing, and remain based in New York.

Suzy’s promotion follows a period of significant transformation for BBC Studios’ Brands and Licensing division, which was restructured in 2024 to unify global operations and accelerate brand expansion across key markets.  

BBC Studios Brands and Licensing is the driving force in extending BBC Studios IP through innovative brand extensions, fostering deep fan engagement worldwide. The division helps BBC Studios identify new opportunities for growth for its diverse portfolio spanning consumer products, live entertainment, gaming, publishing, and digital across a global IP slate including Bluey, Doctor Who, Strictly Come Dancing/Dancing with the Stars, Top Gear and BBC Earth. 

Under her leadership as SVP, Suzy played a pivotal role in driving the success of Bluey across the globe, forging strategic partnerships with licensees and retailers, and expanding the brand’s presence across categories and platforms. 

Suzy brings over 25 years of experience in consumer products and brand management, having spent almost two decades at Nickelodeon working on hit brands including SpongeBob, Dora the Explorer, Teenage Mutant Ninja Turtles, Paw Patrol and more.  

Industry recognition for Bluey includes the 2025 Toy of the Year (TOTY) Award for “License of the Year”, 2024 Licensing International Excellence Award for “Best Brand – Animated”, and with master toy partner, Moose Toys, the 2024 TAGIE Award for “Most Innovative License.”

Nicki Sheard, CEO of Brands and Licensing at BBC Studios said, “Show to Shelf is central to how we grow our brands globally – it’s about making the magic audiences see on screen part of our audiences’ everyday lives, and Suzy has been pivotal in championing that philosophy. Her ability to understand what fans want and turn that into meaningful consumer experiences ensures our IP resonates far beyond the screen. She is helping us build ecosystems where fandom can truly flourish.”

Suzy Raia said, “I continue to be grateful for being surrounded by a world-class team as we take Bluey to the next level and bring audiences the most epic moment yet, the Movie! I’m looking forward to not only the future of Bluey but the future of BBC Studios as we continue to build out our brand portfolio and maximize the capability we’ve built globally.”

This appointment underscores BBC Studios’ commitment to delivering long-term value through fan-first strategies, innovative partnerships, and a dynamic and future thinking ecosystem which now includes a brand-new global eCommerce proposition, a fandom-first destination designed to celebrate and bring fans even closer to the characters, stories and worlds they love.

BBC Studios is a global media company borne of the BBC. It makes and distributes the world’s most sought-after content, as well as creating and nurturing iconic brands.BBC Studios is the co-commissioner, distributor and licensor of the multi-award-winning animated series Bluey. Available in over 140 markets, Bluey is 2024’s most-watched series globally on Disney+ (based on views). Bluey is the most-streamed show in first half of 2025^[1] and most-streamed show of 2024 in the U.S. (Nielsen). Bluey is also the No. 1 kids’ show on CBeebies^[2] and Disney+^[3] in the UK. BBC Studios and Walt Disney Studios, in partnership with Ludo Studio, announced that the feature-length Bluey movie will be released in cinemas August 6, 2027.