Asembl Gets on Board with Rip Curl & SUNNYLiFE

Asembl is making waves with a limited-edition collaboration for iconic surf brand Rip Curl with the world’s leading summer lifestyle brand, SUNNYLiFE.   

Combining Rip Curl’s iconic surf heritage with SUNNYLiFE’s playful approach to summer living, the exclusive collection for kids is designed to inspire a new generation of beach-loving adventurers.

Available this month from www.sunnylife.com.au and through select wholesale partners across Australia, the collaboration reimagines SUNNYLiFE’s bestselling kids’ beach essentials with an unmistakable Rip Curl twist, featuring bold prints, surf-inspired details, and practical designs built for fun in and around the water.

From Surf Mats designed for endless beachside play to comfortable, safe and stylish Swim Vests to vibrantly designed Dive Buddies to functional and fun Swim Goggles, each item has been thoughtfully created, combining Rip Curl’s performance-driven design with SUNNYLiFE’s flair for vibrant colour, playful aesthetics, and kid-friendly functionality.

SUNNYLiFE Head of Marketing & Online Charlotte Guingo said, “At SUNNYLiFE, we’re about bringing joy to summer moments, and this collaboration brings that to life in the best way.  With Rip Curl’s surf heritage and our playful designs, this collection is a dream match for kids who live for sunny days.”

Asembl Managing Director Justin Watson said, “RipCurl’s first-ever collaboration with SUNNYLiFE promises to bring a wave of excitement across the southern hemisphere.  Bringing together two iconic brands, this partnership for beachside summer essentials has everything kids need to make the most of summer adventures in Australia”.